About Samuel Parent

What about Samuel Parent? Who is he? I don’t much like talking about me, but I do enjoy talking about what I do.

Samuel parent is an independent digital/interactive marketing and media consultant. He works various projects for media, ad agencies and advertisers (marketers). His area of expertise is my in-depth understanding of the entire digital AND off-line/ traditional/legacy ecosystems from both the marketing and advertising standpoints. He can teach, coach or help you do it right.

Industry implication

Samuel Parent was full-time vice-president of IAB Canada, director of Education and Quebec between 2011 and 2013. He was the regional director for Quebec and did custom & public training for IAB Canada in French and English. He’s been involved with IAB Canada since it came to Quebec in 2001 until 2014, and was involved with this province’s previous digital organization, the BPIQ (Bureau de la publicité interactive du Québec).

Samuel Parent was recently (2015-2017) GM of a much broader individual-based association of professional communicators and marketers: Réseau APCM.


Samuel Parent has worked in marketing/communications since 1994. He has worked in marketing research, media research, planning and buying for traditional and interactive media. He has also worked as an Internet media sales representative and marketing director for  Showbizz.net, and media sales director for online and magazines.

Samuel Parent spent 6 years as General Manager, Internet – Quebec at Corus Entertainment where he was responsible to oversee local and national sales, web development and the digital newsroom for the following radio station websites: CKOI.com, CKACsports.com, 985fm.ca,  925theQ.com. He also worked at Mediative as the Eastern Canada Sales Director for a brief time in 2011.

Samuel-François Parent



I held a Digital Media Sales Certification from IAB (US) 2013-2017. For IAB Canada, I teach the following courses: Integrated Digital Marketing, Digital Media Sales, Social Media Marketing, Programmatic Media Buying, and Mobile Marketing, in English and in French.

To better know who is Samuel Parent, consult his LinkedIn. And if you really feel like it, look him up everywhere else (see on right). Or better yet, contact us to see what we can do together.