Dimensions of POE

Earned marketing made simple – INFOGRAPHIC

This entry is part 4 of 4 in the series Dimensions of POE

There are 6 dimensions in earned marketing. Earned marketing, like owned marketing, is not media. Earned marketing cannot be paid for like media, nor can it be controlled by the brand like owned marketing.

The marketer’s new digital toolkit – INFOGRAPHIC

This entry is part 1 of 4 in the series Dimensions of POE

There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.

How to easily navigate online advertising – INFOGRAPHIC

This entry is part 3 of 4 in the series Dimensions of POE

There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.

20 dimensions of paid, owned & earned marketing

This entry is part 2 of 4 in the series Dimensions of POE

You have undoubtable heard or read about paid, owned & earned marketing over the past few years. I’ve published on this topic quite a few times in 2011 (Paid Marketing, Owned Marketing) and earlier last year.