Digital Marketing Mistakes Archives - Titan Interactif Titan Interactif

Are your measuring your digital marketing results?

2016/01/20 Samuel Parent Advertising, Measurement

This entry is part 12 of 13 in the series Digital Marketing Mistakes

When’s the last time you looked at your performance? Are you currently measureing digital marketing results for your online efforts?

Is your brand still overlooking mobile?

2016/01/06 Samuel Parent Advertising, Mobile Marketing

This entry is part 3 of 13 in the series Digital Marketing Mistakes

Are you currently overlooking mobile? Is that knowingly so? Do you have plans to address this critical situation?

Are you up to date with digital marketing? (I doubt it)

2015/12/23 Samuel Parent Advertising, Éducation

This entry is part 6 of 13 in the series Digital Marketing Mistakes

There is so much information online about digital marketing in general and specifically for each individual discipline (SEM, SEM, content, social, email, UX, analytics, video…). I personally scan new content from over 200 sources every day to (try to) stay up to date.

Your brand has unrealistic expectations

2015/12/02 Samuel Parent Advertising, Attribution, Measurement

This entry is part 8 of 13 in the series Digital Marketing Mistakes

Unrealistic expectations come from blind ignorance: assuming you know something when you don’t. In fact, you’re likely missing too many pieces to actually be able to set expectations.

Is your brand self-centered on social media?

2015/11/25 Samuel Parent Advertising, Content marketing, Social Media

This entry is part 10 of 13 in the series Digital Marketing Mistakes

While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.

Have you ever paid for followers, likes or traffic?

2015/11/18 Samuel Parent Advertising, Social Media

This entry is part 11 of 13 in the series Digital Marketing Mistakes

I’m tempted to rate this one the very worst, but let’s agree it’s among the very worst. Paying for followers, traffic or even likes is a total waste of money – there is absolutely no return on this investment.

Do you use dedicated landing pages for your digital advertising?

2015/11/11 Samuel Parent Advertising

This entry is part 13 of 13 in the series Digital Marketing Mistakes

Landing pages are a must in digital marketing. Where an ad of some kind has attracted a user’s attention and piqued their interest, the landing page is supposed to pick up where the ad left off and encourages the user on a buying journey.

Do you ever perform tests with your marketing efforts?

2015/11/04 Samuel Parent Advertising

This entry is part 5 of 13 in the series Digital Marketing Mistakes

As digital is measureable and can be tracked in real time, you can easily perform tests with 2 or more versions of your digital efforts to identify the best performing option.