Media Sales

Is my digital campaign properly considering the key strengths of each platform used?

Good digital media campaigns today are more complicated and complex than they were even just two years ago. There are now over 50% of Canadians 2+ who own a smartphone (72% of all cell phone owners)! Two years ago that percentage what only… Tablet penetration is now at least 24%. Smart TVs are starting to take their place with 20% penetration in North America in 2013. There are also a good number of handheld gaming devices (like the PSP) which can access the Web.

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