What happened to marketing in 2016? Like last year, I’ve split the 2016 in review into several posts. Previously we covered 2016 in general: 2016 general,design, fashion, food, journalism, music, science, sports and technology 2016 in business: business in general,customer service, ecommerce, privacy and website. 2016 in advertising: ad agencies,ad blocking, ad fraud, ad spend, ad tech, advertising in general, newspapers, radio & audio, out of home, search, television, and video 2016 in marketing: affiliate marketing,analytics, content marketing, email […]
Local business is rapidly catching up with all manner of digital marketing & advertising opportunities presented to them. The difficulty often lies in that many local business owners do not generally deal with an advertising agency other than for creative purposes. Their marketing budgets encourage them to take their own media decisions.
As I started collecting articles for my 2012 predictions post, I came across a few that went beyond 2012. So, purely for the fun of looking at forecasts and crystal balls, are predictions for 2013 and beyond.
What’s the situation really like in 2011? Traditional media are not dead – not yet at least. But many newcomers have made their entrance on the marketing landscape in the last 10-15 years. Let’s look at the situation with Twitter a bit