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2016 Mobile & Social Media in review

What happened to marketing in 2016? Like last year, I’ve split the 2016 in review into several posts. Previously we covered 2016 in general: 2016 general,design, fashion, food, journalism, music, science, sports and technology 2016 in business: business in general,customer service, ecommerce, privacy and website. 2016 in advertising: ad agencies,ad blocking, ad fraud, ad spend, ad tech, advertising in general, newspapers, radio & audio, out of home, search, television, and video 2016 in marketing: affiliate marketing,analytics, content marketing, email […]

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How do people decide to accept an invitation to connect on Social Media?

The question was principally with regards to LinkedIn and how people chose to connect or not with other people. After having seen the answers already there, which surprised me a bit, I decided to answer as my answer was different from the lot. Most people responded they only connect to people they know in one way or another, or know the company the person works for – but they do not accept people unknown to them.

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Who do I look to for insight and foresight?

I’ve mentionned in previous posts that I use Twitter lists to manage my reading and save time. One or my lists, my most important one, is the one I’m presenting to you here today. It is composed of French and English authorities in their fields which for the most part are within interactive marketing is some fashion or other. I hope you might discover some new source of info or insight, like I have.

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