Social Media

Reading & Sharing: Google Reader is dead pt.2

Last week I started my 3-part series on how Google Reader’s imminent closure is forcing me out of my comfort zone, to re-evaluate what I do with it and what is available out there (hint: nothing impressive) so I don’t get caught with my shorts down come July 1st. I started outlining last week how an RSS reader allows me to plow through large volumes of news articles and blog posts, as I categorize them into topics relevant to me.

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Google Reader is dead, long live Google Reader (I hope)

I know there are many other RSS readers out there, but NONE come close to Google Reader quite unfortunately. This means I don’t just needs to switch to a different reader and adjust to a different layout, but that I need to find alternatives for a number of different uses I got out of it while saving tremendous amounts of time.

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What should be your digital marketing priorities in 2012?

With all the new possibilities constantly emerging in digital (online, mobile, gaming…) marketing and advertising, it’s easy for marketers to get a little lost, distracted and even focus on what’s really important, what should come first, and next and so on…
This is my effort to weed through everything and to put it in an order which I believe makes sense and is logical. Should you have additions or other ideas, please do not hesitate to share them with me in the comment box below. This may be the first edition of my “Digital Marketing Priorities” on this blog, but I’ve published two prior versions (additionally to this one) on my French blog ( over the past couple years.

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