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A look back 2019 in Social Media

A look back 2019 in Social Media
This entry is part 2 of 3 in the series 2019 in Review

Now that we’ve entered 2020, let us take a little bit of time to reflect on what happened last year, 2019 in social media. Previously we’ve covered: 2019 in general 2019 in marketing & advertising Today’s post is all about 2019 in social media: Tik Tok, Facebook, Reddit, LinkedIn and many more. Social Media in […]

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2020 Social Media Predictions

2020 Social Media Predictions
This entry is part 6 of 8 in the series 2020 Predictions

Today we dive into 2020 social media predictions. What do you expect will come about in the coming year where social media is concerned? Let us know below. Article updated February 12th 2020 2020 Predictions 2020 predictions are divided into 8 posts: 2020 business predictions 2020 marketing predictions 2020 ad spend forecasts 2020 advertising predictions […]

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Do Facebook ads work?

Do Facebook ads work?

Recently, I came across this question on Quora – Do Facebook ads work? Several others had already responded, most with case studies or specific formulas. I regularly spend a little time on Quora to answer questions people have about online advertising and marketing. My answer differs in that’s it is a little more theoretical. I decided […]

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2020 Social Media Predictions

2020 Social Media Predictions

Planning ahead early? Are you already looking for 2020 social media predictions? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Social Media Predictions This post covers […]

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2016 Mobile & Social Media in review

What happened to marketing in 2016? Like last year, I’ve split the 2016 in review into several posts. Previously we covered 2016 in general: 2016 general,design, fashion, food, journalism, music, science, sports and technology 2016 in business: business in general,customer service, ecommerce, privacy and website. 2016 in advertising: ad agencies,ad blocking, ad fraud, ad spend, ad tech, advertising in general, newspapers, radio & audio, out of home, search, television, and video 2016 in marketing: affiliate marketing,analytics, content marketing, email […]

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Canada ranks 4th in Facebook penetration WW

Canada ranks 4th in penetration of Facebook users WorldWide according to a March 2012 eMarketer study. This places us behind Indonesia with 82,5%, India at 63,3% and Argentina at 62,1% but slightly ahead of the US where penetration is at 59,1%. According to recent comScore data on the reach of Facebook in Quebec (where I live) which I could compare with the total population from Statistics Canada, the penetration for this province would actually be 1 or 2 points higher than for the rest of the country (63%).

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How do people decide to accept an invitation to connect on Social Media?

The question was principally with regards to LinkedIn and how people chose to connect or not with other people. After having seen the answers already there, which surprised me a bit, I decided to answer as my answer was different from the lot. Most people responded they only connect to people they know in one way or another, or know the company the person works for – but they do not accept people unknown to them.

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