Research

Color Psychology Secrets to Increase Your Website Conversions

Color Psychology Secrets to Increase Your Website Conversions
This entry is part 2 of 11 in the series 2018 & Beyond

Whether we’re describing a date as a “red-letter day” or a talented gardener as someone who has a “green thumb”, we use color to illustrate many aspects of our everyday lives. Have you ever walked into a room and felt a sudden sense of calm and peacefulness? Looking around, it’s likely you would have discovered […]

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What books have influence me?

Seems I’m stuck in an influence theme for my recent blog posts. This is one I’ve been meaning to write for a very long time. I pay close attention when my peers and “online marketing idols” publish their lists of must reads – I usually go to Amazon or Indigo to order a few of those books right then and there.

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Online is #2 media in Canadian Ad Spend

So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you.

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Performance Indicators : Magazines

We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one “Traditional media performance indicators” (20 January 2010), however this one is segmented in that we’ll discuss only magazines in this post. Others will follow to cover individually television, radio, newspapers and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with Magazines a bit:

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