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My 2021 Predictions

My 2021 Predictions
This entry is part 9 of 10 in the series 2021 Predictions

I’ve now published 7 articles where I collected and curated predictions for the coming year. However, as I started doing last year, I’m pushing this effort one step further. I’m also providing you with my 2021 predictions on a number of topics. Mind you, as I believe myself to be an expert where digital marketing […]

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2021 Predictions – are you ready?

2021 Predictions – are you ready?
This entry is part 1 of 10 in the series 2021 Predictions

2021 is just around the corner and we all want to know what to expect. What are the 2021 predictions across several specific topics such as marketing and technology? Given the year we have had, with all of the downs (Covid-19, US elections, anti-racism marches and protests across the US and elsewhere, natural catastrophes…), I […]

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Political Ads Program Webinars

Political Ads Program Webinars

Last year, in anticipation of the federal election that was approaching in the Fall, the DAAC launched a self-regulatory program for political advertising transparency. This article was originally published by the DAAC on September 18th. I, Samuel Parent, am the French-language representative of the DAAC in Quebec. Political Ads Program Since the program’s launch, we’ve […]

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2021 Business Predictions

2021 Business Predictions
This entry is part 16 of 18 in the series 2021 & Beyond

Are you working on a 5-year plan and are looking for insights into what business will look like from 2021 through to 2022? Many experts have already voiced their predictions and I’ve compiled them for you. Last week my post focused on 2021 Data & Analytics. 2021 Business Predictions, and beyond This post covers the […]

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2020 Predictions – are you prepared?

2020 Predictions – are you prepared?
This entry is part 1 of 8 in the series 2020 Predictions

What are the 2020 predictions in the fields of marketing and advertising? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like. As I collect these from the beginning of the year onwards, they really add up.  Like last year, I’m […]

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What are interest-based ads?

What are interest-based ads?

Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing.  I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]

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Enhanced Consumer Choice Tool for Interest-Based Advertising

Enhanced Consumer Choice Tool for Interest-Based Advertising

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism. It allows setting preferences about data collection and used for online interest-based advertising. “Enhanced Consumer Choice […]

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