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2021 MarTech predictions

2021 MarTech predictions
This entry is part 18 of 18 in the series 2021 & Beyond

MarTech is evolving rapidly – we know that. However, with 3rd party cookies disappearing in the very near future, 2021 MarTech needs to evolve. But what will it look like? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. Last week my post focused on 2021 Technology. 2021 & […]

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2020 Technology Predictions

2020 Technology Predictions
This entry is part 7 of 8 in the series 2020 Predictions

What are the biggest 2020 technology predictions? More specifically, what will actually pan out? AI? Beacons? 3D Printing? Something else? 2020 Predictions 2020 predictions are divided into 8 posts: 2020 business predictions 2020 marketing predictions 2020 ad spend forecasts 2020 advertising predictions 2020 mobile predictions 2020 social media predictions 2020 technology predictions – today Other 2020 […]

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2018 Technology Predictions

2018 Technology Predictions
This entry is part 6 of 6 in the series 2018 Predictions

What are the 2018 predictions in technology? More specifically, what should pan out Artificial Intelligence, MarTech, Cloud Computing and such? 2018 PREDICTIONS 2018 predictions are divided into 5 posts this week: 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 […]

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Required Ad Tech knowledge for digital media sellers

This entry is part 3 of 8 in the series Media Sales Tech

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.

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Required marketing tech knowledge for digital media sellers

This entry is part 1 of 8 in the series Media Sales Tech

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech and marketing tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.

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When should you deliver a brand campaign as fast as possible?

If your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that.

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