MarTech Archives - Titan Interactif Titan Interactif

2019 MarTech predictions

2018/05/09 Samuel Parent Advertising, MarTech

This entry is part 18 of 20 in the series 2019 Predictions & Beyond

Wondering what’s on the horizon in MarTech predictions for 2019 and beyond? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond MarTech Predictions This post […]

2018 Technology Predictions

2017/12/13 Samuel Parent AdServers, Titan Interactive

This entry is part 6 of 6 in the series 2018 Predictions

What are the 2018 predictions in technology? More specifically, what should pan out Artificial Intelligence, MarTech, Cloud Computing and such? 2018 PREDICTIONS 2018 predictions are divided into 5 posts this week: 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 […]

Do KPIs depend on your campaign objective?

2016/02/17 Samuel Parent AdServers, Advertising, Attribution, Marketing alignment, Measurement

Do KPIs depend on your campaign objective? Is the click through, the cost per acquisition or other metric a relevant KPI (key performance indicator) regardless of your campaign objective?

Required Ad Tech knowledge for digital media sellers

2014/03/12 Samuel Parent Ad Fraud, AdServers, Advertising, Attribution, Measurement

This entry is part 3 of 8 in the series Media Sales Tech

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.

Required marketing tech knowledge for digital media sellers

2014/03/03 Samuel Parent AdServers, Measurement

This entry is part 1 of 8 in the series Media Sales Tech

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech and marketing tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.

When should you deliver a brand campaign as fast as possible?

2013/04/02 Samuel Parent AdServers, Advertising, Display Advertising

If your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that.

Deliver my campaign as fast as possible? Why?

2013/03/26 Samuel Parent AdServers, Advertising, Display Advertising, Measurement

As you are undoubtedly aware, ad servers used to deliver online display campaigns come with many options and possibilities. One of the options is the pacing of the campaign. You can either set it to deliver evenly, or as fast as possible.