MarTech

2019 MarTech predictions

2019 MarTech predictions
This entry is part 18 of 20 in the series 2019 Predictions & Beyond

Wondering what’s on the horizon in MarTech predictions for 2019 and beyond? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond MarTech Predictions This post […]

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2018 Technology Predictions

2018 Technology Predictions
This entry is part 6 of 6 in the series 2018 Predictions

What are the 2018 predictions in technology? More specifically, what should pan out Artificial Intelligence, MarTech, Cloud Computing and such? 2018 PREDICTIONS 2018 predictions are divided into 5 posts this week: 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 […]

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Required Ad Tech knowledge for digital media sellers

This entry is part 3 of 8 in the series Media Sales Tech

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.

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Required marketing tech knowledge for digital media sellers

This entry is part 1 of 8 in the series Media Sales Tech

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech and marketing tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.

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When should you deliver a brand campaign as fast as possible?

If your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that.

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