MarTech is evolving rapidly – we know that. However, with 3rd party cookies disappearing in the very near future, 2021 MarTech needs to evolve. But what will it look like? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. Last week my post focused on 2021 Technology. 2021 & […]
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Now that we’ve entered 2020, let us take a little bit of time to reflect on what happened last year, 2019 in marketing and advertising. Previously we’ve covered: 2019 in general Today’s post is all about 2019 in marketing and advertising. This includes ad spend, content marketing, ad tech, media sales and much more. Ad […]
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What are the biggest 2020 technology predictions? More specifically, what will actually pan out? AI? Beacons? 3D Printing? Something else? 2020 Predictions 2020 predictions are divided into 8 posts: 2020 business predictions 2020 marketing predictions 2020 ad spend forecasts 2020 advertising predictions 2020 mobile predictions 2020 social media predictions 2020 technology predictions – today Other 2020 […]
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Wondering what’s on the horizon in MarTech predictions for 2020 and beyond? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond MarTech Predictions This post […]
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What should we expect in terms of marketing predictions for 2020 and beyond? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Marketing Predictions This post covers […]
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What are the 2019 predictions in technology? More specifically, what should pan out Artificial Intelligence, MarTech, Cloud Computing and such? 2019 Predictions 2019 predictions are divided into 8 posts: 2019 business predictions 2019 marketing predictions 2019 ad spend forecasts 2019 advertising predictions 2019 mobile predictions 2019 social media predictions Other 2019 predictions Today, discover 2019 predictions for AdTech, MarTech, […]
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Wondering what’s on the horizon in MarTech predictions for 2019 and beyond? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond MarTech Predictions This post […]
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What are the 2018 predictions in technology? More specifically, what should pan out Artificial Intelligence, MarTech, Cloud Computing and such? 2018 PREDICTIONS 2018 predictions are divided into 5 posts this week: 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 […]
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Do KPIs depend on your campaign objective? Is the click through, the cost per acquisition or other metric a relevant KPI (key performance indicator) regardless of your campaign objective?
Lire la suiteDo you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.
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