What happened to marketing in 2017? Like last year, I’ve split 2017 in review into several posts. Today’s post focuses on 2017 marketing in review. Previously we’ve covered: 2017 in general 2017 in business 2017 in advertising Today’s post is all about the year in marketing: affiliate marketing, analytics, content marketing, email marketing, marketing in […]
What are the top 2018 marketing predictions? More specifically, what will happen with content marketing, data & analytics, influencer marketing, etc? 2018 Predictions 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 technology predictions (Wednesday) Today, discover […]
Wondering what’s in store for content marketing or social media marketing in the future? Wonder no more! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, Ad Spend in 2018+. This post […]
There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.
There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.
So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?
The number one error traditional media people often do is to present digital as “another media”. Digital is not another media. It is a whole universe of media.
Much has been said and distributed about CASL / Bill C-28 / Canada’s Anti-Spam Legislation which finally comes into effect on July 1st. Are you ready?
Any and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost.
This is the second marketing channel you control entirely after your website. You decide if, when and how regularly you communicated with those who’ve signed up to hear from you. You decide what you tell them, how pretty your messaging is and if you lead people back to your site or store.