Marketing

Enhanced Consumer Choice Tool for Interest-Based Advertising

Enhanced Consumer Choice Tool for Interest-Based Advertising

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism. It allows setting preferences about data collection and used for online interest-based advertising. “Enhanced Consumer Choice […]

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The Best CMS for a Company Website in 2018

The Best CMS for a Company Website in 2018

The internet today has undoubtedly evolved into something that is important and essential to our daily lives and the society as a whole. Ever since its introduction in the early 90s, the internet has slowly developed into a virtual platform that not only allows people all around the world to communicate but also to put […]

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Additional Guidance Released for the Canadian AdChoices Program

Additional Guidance Released for the Canadian AdChoices Program

The new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how to stay in […]

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2019 Telecom Technology predictions

2019 Telecom Technology predictions
This entry is part 19 of 20 in the series 2019 Predictions & Beyond

Wondering what’s on the horizon in telecom technology predictions for 2019 and beyond? More specifically, here we will investigate mobile technologies as well as broadband. Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be […]

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2019 MarTech predictions

2019 MarTech predictions
This entry is part 18 of 20 in the series 2019 Predictions & Beyond

Wondering what’s on the horizon in MarTech predictions for 2019 and beyond? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond MarTech Predictions This post […]

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