Marketing

A look back at 2020 in Marketing and Advertising [video] [infographic]

A look back at 2020 in Marketing and Advertising [video] [infographic]
This entry is part 3 of 4 in the series 2020 in Review

Now that we’ve entered 2021, let us take a little bit of time to reflect on what happened last year, 2020 in marketing and advertising. This post will cover year-end reviews for ad agencies, best ads, ad spend, content marketing, ad tech, media sales and so much more. Ad Agencies 2020 has Reiterated that Agencies Must […]

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My 2021 Predictions

My 2021 Predictions
This entry is part 9 of 10 in the series 2021 Predictions

I’ve now published 7 articles where I collected and curated predictions for the coming year. However, as I started doing last year, I’m pushing this effort one step further. I’m also providing you with my 2021 predictions on a number of topics. Mind you, as I believe myself to be an expert where digital marketing […]

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2021 Technology Predictions

2021 Technology Predictions
This entry is part 8 of 10 in the series 2021 Predictions

What are the biggest 2021 technology predictions made by the experts? More specifically, what do you think will actually happen next year, versus what’s wishful thinking? 2021 Predictions 2021 predictions are divided into 8 posts: 2021 predictions 2021 marketing predictions 2021 ad spend forecasts 2021 advertising predictions 2021 mobile predictions 2021 social media predictions 2021 […]

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2021 Mobile Predictions

2021 Mobile Predictions
This entry is part 6 of 10 in the series 2021 Predictions

What 2021 mobile predictions are you hoping will actually come to pass? Wait a minute, is 2021 the year of mobile? Just kidding, and I know, that joke is getting old – sorry about that. The year of mobile is now very far behind us. However, mobile remains a very high priority in the digital […]

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2021 Ad Spend Forecast

2021 Ad Spend Forecast
This entry is part 3 of 10 in the series 2021 Predictions

What is the 2021 ad spend forecast looking like? What are the experts predicting? Personally, my feeling, after having prepared this article, is that it will be slow going despite the anticipation for a change and our hurriedness to return to normal. 2021 Ad spend forecast 2021 predictions are divided into 8 posts: 2021 predictions […]

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2021 Marketing Predictions

2021 Marketing Predictions
This entry is part 2 of 10 in the series 2021 Predictions

What are the 2021 predictions in marketing? More specifically, what’s expected to happen with content marketing, data & analytics, event marketing, etc? Article updated 12 January 2021 2021 Predictions 2021 predictions are divided into 7 posts: 2021 predictions 2021 marketing predictions – today 2021 ad spend forecasts, Dec.9 2021 advertising predictions, Dec.10 2021 mobile predictions, […]

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2021 Predictions – are you ready?

2021 Predictions – are you ready?
This entry is part 1 of 10 in the series 2021 Predictions

2021 is just around the corner and we all want to know what to expect. What are the 2021 predictions across several specific topics such as marketing and technology? Given the year we have had, with all of the downs (Covid-19, US elections, anti-racism marches and protests across the US and elsewhere, natural catastrophes…), I […]

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Political Ads Program Webinars

Political Ads Program Webinars

Last year, in anticipation of the federal election that was approaching in the Fall, the DAAC launched a self-regulatory program for political advertising transparency. This article was originally published by the DAAC on September 18th. I, Samuel Parent, am the French-language representative of the DAAC in Quebec. Political Ads Program Since the program’s launch, we’ve […]

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2021 MarTech predictions

2021 MarTech predictions
This entry is part 18 of 18 in the series 2021 & Beyond

MarTech is evolving rapidly – we know that. However, with 3rd party cookies disappearing in the very near future, 2021 MarTech needs to evolve. But what will it look like? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. Last week my post focused on 2021 Technology. 2021 & […]

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