Marketing

A look back at 2019 in Marketing and Advertising

A look back at 2019 in Marketing and Advertising
This entry is part 3 of 3 in the series 2019 in Review

Now that we’ve entered 2020, let us take a little bit of time to reflect on what happened last year, 2019 in marketing and advertising. Previously we’ve covered: 2019 in general Today’s post is all about 2019 in marketing and advertising. This includes ad spend, content marketing, ad tech, media sales and much more. Ad […]

Read More

2020 Technology Predictions

2020 Technology Predictions
This entry is part 7 of 8 in the series 2020 Predictions

What are the biggest 2020 technology predictions? More specifically, what will actually pan out? AI? Beacons? 3D Printing? Something else? 2020 Predictions 2020 predictions are divided into 8 posts: 2020 business predictions 2020 marketing predictions 2020 ad spend forecasts 2020 advertising predictions 2020 mobile predictions 2020 social media predictions 2020 technology predictions – today Other 2020 […]

Read More

2020 Mobile Predictions

2020 Mobile Predictions
This entry is part 5 of 8 in the series 2020 Predictions

Is 2020 the year of mobile? Just kidding, that’s now very far behind us. Although, mobile is still a top priority for many businesses. What 2020 mobile predictions are you hoping will actually come to pass? 2020 Mobile Predictions 2020 predictions are divided into 8 posts: 2020 business predictions 2020 marketing predictions 2020 ad spend […]

Read More

2020 Marketing Predictions

2020 Marketing Predictions
This entry is part 2 of 8 in the series 2020 Predictions

What are the 2020 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influencer marketing, etc? 2020 Predictions 2020 predictions are divided into 8 posts: 2020 business predictions 2020 marketing predictions – today 2020 ad spend forecasts – Tuesday 10th 2020 advertising predictions – Friday 13th 2020 mobile predictions – […]

Read More

2020 Predictions – are you prepared?

2020 Predictions – are you prepared?
This entry is part 1 of 8 in the series 2020 Predictions

What are the 2020 predictions in the fields of marketing and advertising? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like. As I collect these from the beginning of the year onwards, they really add up.  Like last year, I’m […]

Read More

What are interest-based ads?

What are interest-based ads?

Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing.  I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]

Read More