Ecommerce

Get Ahead in E-commerce

Get Ahead in E-commerce
This entry is part 1 of 11 in the series 2018 & Beyond

It seems simple to get started in e-commerce. You don’t have to worry about finding and setting up business premises. You can even if need be, run it out of your garage. If you follow a drop-shipping model, you don’t even need a place to store stock. The overheads are lower as well, and it […]

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Color Psychology Secrets to Increase Your Website Conversions

Color Psychology Secrets to Increase Your Website Conversions
This entry is part 2 of 11 in the series 2018 & Beyond

Whether we’re describing a date as a “red-letter day” or a talented gardener as someone who has a “green thumb”, we use color to illustrate many aspects of our everyday lives. Have you ever walked into a room and felt a sudden sense of calm and peacefulness? Looking around, it’s likely you would have discovered […]

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Online sales versus in-store sales

Online sales versus in-store sales

What are the differences between online sales and in-store sales? No, but seriously, let’s look beyond the obvious! An acquaintance recently shared an infographic from RedBrain, thinking that I would be interested. She was right! Just visit my Pinterest account to see the extent of my interest in infographics. 11 companies: online and offline The […]

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2017 Business in review

2017 Business in review
This entry is part 2 of 5 in the series 2017 in Review

What happened to business in 2017? Like last year, I’ve split 2017 in review into several posts. Yesterday we covered the last year in general and today’s post is about the reviewing the past year in business, from analytics & BI to e-commerce and privacy. ANALYTICS / BIG DATA / MEASUREMENT The State of Marketing […]

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