Television

Traditional Media predictions for 2019 and beyond

This entry is part 2 of 7 in the series 2019 Predictions & Beyond

Are you already wondering what traditional media predictions for 2019 will look like? I’ve compiled a whole bunch of traditional media predictions for 2019 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Traditional Media Predictions This post […]

2017 advertising in review

This entry is part 3 of 5 in the series 2017 in Review

What happened in 2017 where advertising is concerned? Like last year, I’ve split 2017 in review into several posts. Previously we’ve covered: 2017 in general 2017 in business Today’s post is all about the year in advertising: ad agencies, ad blocking, ad fraud, ad spend, ad tech, advertising in general Ad agency Top 100 Digital […]

Traditional Media in 2018 & Beyond

This entry is part 6 of 8 in the series 2018 & Beyond

Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment,  food,  health, marketing, privacy, science, travel, […]

Ad Spend in 2018 & beyond

This entry is part 2 of 8 in the series 2018 & Beyond

Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : the future in general, consumers & demographics, the environment, food, health, marketing, privacy, science, and travel. This time around, we’re […]

6 persistent digital advertising myths (10 years later)

I used to do a presentation back in 2004-06 titled “10 Digital Advertising Myths” and wondered how much had really changed.

How has media time spent changed in Canada in 2014?

How has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.

Social Media is disrupting the way television is planned

Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for any brand information while watching television? How about your friends, family and colleagues? Is social media disruption the way television is planned and bought?