Are you starting to plan your advertising revenue budgets for 2021? You’ll likely want to consider what experts the world over have predicted for next year, and those after that. Last week my post focused on science productions for 2021 and beyond. 2021 Traditional Ad Spend Forecasts This post covers forecasts for traditional media ad spend […]
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Now that we’ve entered 2020, let us take a little bit of time to reflect on what happened last year, 2019 in general. Because you were likely too busy with holiday festivities to do so right? As in previous years, 2019 will be reviewed from different points of view and separated into specific topics. Three […]
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Are you already wondering what traditional media predictions for 2020 will look like? I’ve compiled a whole bunch of traditional media predictions for 2020 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Traditional Media Predictions This post […]
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Are you already wondering what traditional media predictions for 2019 will look like? I’ve compiled a whole bunch of traditional media predictions for 2019 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Traditional Media Predictions This post […]
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What happened in 2017 where advertising is concerned? Like last year, I’ve split 2017 in review into several posts. Previously we’ve covered: 2017 in general 2017 in business Today’s post is all about the year in advertising: ad agencies, ad blocking, ad fraud, ad spend, ad tech, advertising in general Ad agency Top 100 Digital […]
Read MoreHow has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.
Read MoreEvery year I publish a round up of the various blog posts that crop up on the web predicting what next year will be like – I stick to interactive marketing and relevant topics as this would never end.
Read MoreWe talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is a major update to a previous one “Traditional media performance indicators” (20 January 2010), however this one is segmented in that we’ll discuss only radio in this post. Others will follow to cover individually television, newspapers, magazines and other media platforms.
What’s the situation really like in 2011? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape. Let’s look at the situation with Radio a bit:
So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you.
There is a significantly different way in which Yellow Pages companies’ worldwide view the Internet, mobile and all interactive platforms than the way that traditional media companies view them.
This difference just came to me today as I was attending the Borrell Associates Local Online Advertising Conference listening to the directories’ panel discussion that followed the newspaper, radio and television panels. Just to disclose everything, I’m an online guy first and foremost and I work for a radio group – I’ve worked for 3 actually in the past 8 years.
