Out Of Home
Are you already wondering what traditional media predictions for 2019 will look like? I’ve compiled a whole bunch of traditional media predictions for 2019 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Traditional Media Predictions This post […]
What happened in 2017 where advertising is concerned? Like last year, I’ve split 2017 in review into several posts. Previously we’ve covered: 2017 in general 2017 in business Today’s post is all about the year in advertising: ad agencies, ad blocking, ad fraud, ad spend, ad tech, advertising in general Ad agency Top 100 Digital […]
Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for. 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel, […]
Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post! 2018 AND BEYOND So far I’ve covered the following topics in previous posts : the future in general, consumers & demographics, the environment, food, health, marketing, privacy, science, and travel. This time around, we’re […]
Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further!
So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you.
This post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online.
A friend and colleague recently asked me for arguments to respond to a client of his that adamantly asks to see what their share of voice was, or is planned, for any given online advertising campaign – we’re talking display advertising here.
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? Traditional media are not dead – not yet, and not for a while at least. They’re not all as strong as they’ve once been, but they still occupy an important place in the media landscape.