Direct Marketing

More Traditional Media Predictions

More Traditional Media Predictions
This entry is part 3 of 20 in the series 2019 Predictions & Beyond

Did I miss a topic you were hoping to see last week in relation to traditional media prediction? I wasn’t finished but kept some for this week! This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond More Traditional Media Predictions […]

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Online is #2 media in Canadian Ad Spend

So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing, be you a large or very small advertiser – get with the program. There is a way in which it will work wonders for you if you take the time to test out various tactics.
If you’re only doing search, it’s time to discover display and directories. It’s time to discover behavioral targeting, retargeting and intent targeting. If you’re only doing classifieds online, try something else. The mix of all media and tactics is what works best. Exactly what mix will vary from one product / service / target audience to another. You need to test things to see what words best for you.

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