There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.
Does ad targeting depend on your campaign’s objective? You may have seen my recent post on KPIs depending on your campaign’s objective. Can we make the same case for ad targeting as we made for KPIs? Campaign objectives As I wrote in my previous blog post, campaign objectives, in the digital world come in three […]
Targeting options, there are a great many of them. Have you ever considered whether or not one option was even appropriate for a particular campaign objective?
Context is not just screens. “Context” includes much more than screens. What most people call screens, I call platforms. They are one of 3 dimensions of my model that are relevant to “context”: platforms, environments and targeting.
If you’ve ever bothered to ask your sales rep, or if you’ve attended any of my digital marketing training in the past 5 years, you are aware that similarly-named behavioral data definitions vary wildly
Any and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost.
Last week we covered establishing a 52-week retargeting display advertising campaign. Going after easy sales also includes a base campaign where you will target people online (cookies through browsers on connected devices) who have demonstrated a clear intent to buy what you have to sell.
Last week we covered establishing a 52-week Search Engine Marketing or Pay Per Click advertising campaign. Going after the easy sales also includes a base campaign Retargeting your own website’s visitors elsewhere on the web so to encourage the, to buy from you and not our competitors.
With all the new possibilities constantly emerging in digital (online, mobile, gaming…) marketing and advertising, it’s easy for marketers to get a little lost, distracted and even focus on what’s really important, what should come first, and next and so on…
This is my effort to weed through everything and to put it in an order which I believe makes sense and is logical. Should you have additions or other ideas, please do not hesitate to share them with me in the comment box below. This may be the first edition of my “Digital Marketing Priorities” on this blog, but I’ve published two prior versions (additionally to this one) on my French blog (http://titaninteractif.com) over the past couple years.
I hear this question a lot, about a variety of aspects to online marketing and advertising. Online advertising is all about data. The future of display advertising online and more precisely real time bidding relies exclusively on data. Data collected on user behaviour and preferences in various environments.