Targeting

2021 MarTech predictions

2021 MarTech predictions
This entry is part 18 of 18 in the series 2021 & Beyond

MarTech is evolving rapidly – we know that. However, with 3rd party cookies disappearing in the very near future, 2021 MarTech needs to evolve. But what will it look like? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. Last week my post focused on 2021 Technology. 2021 & […]

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Do Facebook ads work?

Do Facebook ads work?

Recently, I came across this question on Quora – Do Facebook ads work? Several others had already responded, most with case studies or specific formulas. I regularly spend a little time on Quora to answer questions people have about online advertising and marketing. My answer differs in that’s it is a little more theoretical. I decided […]

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What are interest-based ads?

What are interest-based ads?

Recently, I came across this question on Quora – What are interest-based ads? I regularly spend a little time on Quora to answer questions people have about online advertising and marketing.  I decided to answer, and further share that answer on my blog. Interest-based ads, also known as online behavioral advertising, are ads that advertisers […]

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AdChoices 101 – 4 upcoming webinars

AdChoices 101 – 4 upcoming webinars

Do you or your team need a refresher on why the AdChoices program exists and what the components of it are? Have you maybe noticed the blue triangle icon but aren’t sure what it’s for? Maybe you’re wondering if it applies to your company or agency? Maybe you should participate in the program for better […]

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Enhanced Consumer Choice Tool for Interest-Based Advertising

Enhanced Consumer Choice Tool for Interest-Based Advertising

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism. It allows setting preferences about data collection and used for online interest-based advertising. “Enhanced Consumer Choice […]

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Additional Guidance Released for the Canadian AdChoices Program

Additional Guidance Released for the Canadian AdChoices Program

The new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how to stay in […]

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