Measurement

2019 Data & Analytics Predictions

2019 Data & Analytics Predictions
This entry is part 14 of 16 in the series 2019 Predictions & Beyond

Wondering what’s on the horizon for data and analytics in 2019 and beyond? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Data & Analytics Predictions This […]

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2017 Business in review

2017 Business in review
This entry is part 2 of 5 in the series 2017 in Review

What happened to business in 2017? Like last year, I’ve split 2017 in review into several posts. Yesterday we covered the last year in general and today’s post is about the reviewing the past year in business, from analytics & BI to e-commerce and privacy. ANALYTICS / BIG DATA / MEASUREMENT The State of Marketing […]

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Advertising in 2018 & beyond

This entry is part 3 of 8 in the series 2018 & Beyond

Are you seeking a crystal ball to tell you what the future holds for advertising? Look no further! 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment,  food,  health, marketing, privacy, science, travel, Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital […]

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The marketer’s new digital toolkit – INFOGRAPHIC

The marketer’s new digital toolkit – INFOGRAPHIC
This entry is part 1 of 4 in the series Dimensions of POE

There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.

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