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Online Advertising 2022 forecast, and beyond

Online Advertising 2022 forecast, and beyond
This entry is part 5 of 6 in the series 2022 & Beyond

2022 is less than a year away. With the death of the 3rd party cookie, what solutions lie on the horizon for ad targeting? How will they hold up for the following years? What is the online advertising 2022 forecast? Beyond ad targeting, how will programmatic evolve? How will search change? 2022 & Beyond Digital […]

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2021 Advertising Predictions

2021 Advertising Predictions
This entry is part 5 of 10 in the series 2021 Predictions

What are the 2021 advertising predictions? What do the experts say? These 2021 advertising predictions are not only for online but for offline media as well! More specifically, we’ll look at the various media individually, ad agencies, and media sales. Mind you, we have already covered ad spend forecasts, per media, in our last post. […]

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2021 Ad Spend Forecast

2021 Ad Spend Forecast
This entry is part 3 of 10 in the series 2021 Predictions

What is the 2021 ad spend forecast looking like? What are the experts predicting? Personally, my feeling, after having prepared this article, is that it will be slow going despite the anticipation for a change and our hurriedness to return to normal. 2021 Ad spend forecast 2021 predictions are divided into 8 posts: 2021 predictions […]

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Online Advertising predictions for 2021 and beyond

Online Advertising predictions for 2021 and beyond
This entry is part 6 of 18 in the series 2021 & Beyond

What does the future hold in terms of online advertising possibilities? In this article, I present to you digital advertising predictions for 2021 and beyond. These cover programmatic and paid search predictions as well. Last week my post focused on digital media ad spend forecasts. Next week I will focus on digital video in the […]

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2021 Digital Ad Spend forecast

2021 Digital Ad Spend forecast
This entry is part 5 of 18 in the series 2021 & Beyond

Are you currently planning digital advertising revenue for your next fiscal year? If so, you’ll be interested to see what experts are forecasting for 2021 digital ad spend, and further into the future. Last week my post focused on traditional media future predictions. 2021 Digital Ad Media Spend Forecasts This post covers ad spend for digital […]

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2020 Advertising Predictions

2020 Advertising Predictions
This entry is part 4 of 8 in the series 2020 Predictions

What are the 2020 advertising predictions? What do the experts say? These 2020 advertising predictions aren’t only for online, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, coupons, media, local media, media sales, ad tech, mobile, newspapers, native advertising, radio, programmatic, search […]

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Digital Advertising predictions for 2020 and beyond

Digital Advertising predictions for 2020 and beyond

Are you already wondering what digital advertising predictions for 2020 will look like? I’ve compiled a whole bunch of digital advertising predictions for 2020 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Digital Advertising Predictions This post […]

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Enhanced Consumer Choice Tool for Interest-Based Advertising

Enhanced Consumer Choice Tool for Interest-Based Advertising

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism. It allows setting preferences about data collection and used for online interest-based advertising. “Enhanced Consumer Choice […]

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