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Online Advertising predictions for 2021 and beyond

Online Advertising predictions for 2021 and beyond
This entry is part 6 of 18 in the series 2021 & Beyond

What does the future hold in terms of online advertising possibilities? In this article, I present to you digital advertising predictions for 2021 and beyond. These cover programmatic and paid search predictions as well. Last week my post focused on digital media ad spend forecasts. Next week I will focus on digital video in the […]

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2021 Digital Ad Spend forecast

2021 Digital Ad Spend forecast
This entry is part 5 of 18 in the series 2021 & Beyond

Are you currently planning digital advertising revenue for your next fiscal year? If so, you’ll be interested to see what experts are forecasting for 2021 digital ad spend, and further into the future. Last week my post focused on traditional media future predictions. 2021 Digital Ad Media Spend Forecasts This post covers ad spend for digital […]

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2020 Advertising Predictions

2020 Advertising Predictions
This entry is part 4 of 8 in the series 2020 Predictions

What are the 2020 advertising predictions? What do the experts say? These 2020 advertising predictions aren’t only for online, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, coupons, media, local media, media sales, ad tech, mobile, newspapers, native advertising, radio, programmatic, search […]

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AdChoices 101 – 4 upcoming webinars

AdChoices 101 – 4 upcoming webinars

Do you or your team need a refresher on why the AdChoices program exists and what the components of it are? Have you maybe noticed the blue triangle icon but aren’t sure what it’s for? Maybe you’re wondering if it applies to your company or agency? Maybe you should participate in the program for better […]

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Digital Advertising predictions for 2020 and beyond

Digital Advertising predictions for 2020 and beyond

Are you already wondering what digital advertising predictions for 2020 will look like? I’ve compiled a whole bunch of digital advertising predictions for 2020 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Digital Advertising Predictions This post […]

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Enhanced Consumer Choice Tool for Interest-Based Advertising

Enhanced Consumer Choice Tool for Interest-Based Advertising

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism. It allows setting preferences about data collection and used for online interest-based advertising. “Enhanced Consumer Choice […]

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Additional Guidance Released for the Canadian AdChoices Program

Additional Guidance Released for the Canadian AdChoices Program

The new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how to stay in […]

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Digital Advertising predictions for 2019 and beyond

Digital Advertising predictions for 2019 and beyond
This entry is part 6 of 20 in the series 2019 & Beyond

Are you already wondering what digital advertising predictions for 2019 will look like? I’ve compiled a whole bunch of digital advertising predictions for 2019 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Digital Advertising Predictions This post […]

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