What are the 2020 predictions in the fields of marketing and advertising? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like. As I collect these from the beginning of the year onwards, they really add up. Like last year, I’m […]
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Winter is fast approaching and if you have not already settled on a weather solution for winter viability, you should consider MeteoGlobale’s Meteo Routes solution. Meteo Routes is the tool you need to anticipate, and best manage problematic winter weather events. It is a dashboard by which you will access atmospheric weather forecasts, as well […]
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Do you know the difference between Brand Awareness and Brand Equity? Latana recently published an article on the subject. Among the aspects discussed were the tracking of the campaign and its performance relative to brand awareness and brand equity. I wouldn’t go so far as to say this is the most important aspect of the […]
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Online privacy at the core, privacy from spies and hackers that is, is dependent on your data is secure. Keeping your data is particularly challenging today because of all the attempts by various organizations and governments to accumulate as much data as they can about the average technology user. What can you do to enhance your privacy?
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Wondering what’s on the horizon for data and analytics in 2020 and beyond? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2020 & Beyond Data & Analytics Predictions This […]
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The other day I was on Quora (social media where people ask and answer questions of all kinds) and was asked to answer this question: how do location based ads work? (link to my original answer) I’m in the habit, from time to time, to answer questions on Quora, though not so much asking them. […]
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A new interactive site designed by researchers at the University of Winnipeg. The Climate Atlas is a great tool for Canadians to visualize the impact of climate change on more than 2,000 cities and towns across the country. The article, “The impact of climate change: something to be seen!” was previously published on MeteoGlobale.com. Climate […]
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Wondering what’s on the horizon for data and analytics in 2019 and beyond? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Data & Analytics Predictions This […]
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