Ad Fraud

2018 Advertising Predictions

2018 Advertising Predictions
This entry is part 4 of 6 in the series 2018 Predictions

2018 predictions are divided into 5 posts this week: 2018 in general (Monday) 2018 in general, business, consumer & science (Wednesday) 2018 marketing predictions (Thursday) 2018 ad spend forecasts (Friday) 2018 advertising predictions (Monday) 2018 mobile marketing predictions (Tuesday) 2018 technology predictions (Wednesday) Today, discover 2018 ad spend forecasts for: advertising, ad fraud, ad measurement, media, media […]

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Advertising in 2018 & beyond

This entry is part 3 of 8 in the series 2018 & Beyond

Are you seeking a crystal ball to tell you what the future holds for advertising? Look no further! 2018 AND BEYOND So far I’ve covered the following topics in previous posts: The future in general. This post covers consumers & demographics, the environment,  food,  health, marketing, privacy, science, travel, Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital […]

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Required Ad Tech knowledge for digital media sellers

This entry is part 3 of 8 in the series Media Sales Tech

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.

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