Advertising

Enhanced Consumer Choice Tool for Interest-Based Advertising

Enhanced Consumer Choice Tool for Interest-Based Advertising

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism. It allows setting preferences about data collection and used for online interest-based advertising. “Enhanced Consumer Choice […]

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Additional Guidance Released for the Canadian AdChoices Program

Additional Guidance Released for the Canadian AdChoices Program

The new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how to stay in […]

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The impact of climate change: something to be seen!

The impact of climate change: something to be seen!

A new interactive site designed by researchers at the University of Winnipeg. The Climate Atlas is a great tool for Canadians to visualize the impact of climate change on more than 2,000 cities and towns across the country. The article, “The impact of climate change: something to be seen!” was previously published on MeteoGlobale.com. Climate […]

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2019 Television Technology predictions

2019 Television Technology predictions
This entry is part 20 of 20 in the series 2019 Predictions & Beyond

Wondering what’s on the horizon in television technology & broadcasting for 2019 and beyond? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Television Technology Predictions This […]

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2019 MarTech predictions

2019 MarTech predictions
This entry is part 18 of 20 in the series 2019 Predictions & Beyond

Wondering what’s on the horizon in MarTech predictions for 2019 and beyond? Many experts have already voiced their marketing technology predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond MarTech Predictions This post […]

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2019 Data & Analytics Predictions

2019 Data & Analytics Predictions
This entry is part 14 of 20 in the series 2019 Predictions & Beyond

Wondering what’s on the horizon for data and analytics in 2019 and beyond? Many experts have already voiced their predictions and I’ve compiled them for you. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Data & Analytics Predictions This […]

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