Are you considering opening your own e-commerce business, or currently run your own? Either way, you’ve likely figured out that a big part of running a successful online shopping store is staying up to date with the latest online shopping stats and trends. While that may sound easy, the e-commerce industry as a whole is in constant flux. Online shoppers are savvier than ever.
So how can you stay ahead of the curve? One way is to adapt your store’s shopping experience so that it better suits your consumers’ behaviors and expectations. For instance, the average e-commerce site can increase conversions of 35.26% just by improving its checkout design. While this doesn’t mean that your checkout portal is badly designed, it wouldn’t hurt to look into your checkout process to see how you could tailor it more to your audience.
By reading up on e-commerce shopping stats, you can educate yourself about current consumer behaviors and adjust your site as needed. A/B testing is a common method to see what works and what doesn’t for your audience. Another common fix for many sites is to optimize their web pages for a better mobile experience. Not only does this have SEO benefits, but it also makes your e-commerce store that much more accessible. 65% of online shoppers use their smartphones to make purchases.
How to improve your site?
However, it can become overwhelming once you start looking at all the ways you could improve your site. Think about voice search, omnichannel opportunities, or even social media stats. That’s why it’s important to learn who your target audience and what would best suit them. To learn more about shopping stats and how they can help your site improve, check out the infographic provided by Wikibuy below which presents 26 research-backed shopping stats: