Voice Search: What you need to know

Voice Search: What you need to know

Voice SearchVoice Search is the next big thing. I hope I’m not the first to tell you about it. In the case that I am, here are 106 facts about voice search that you should know.

But first, what is voice search?

Voice Search

It’s when a person conducts a web search, like on a search engine, but using voice recognition, or speech to text.

Many devices and services offer this type of vocal access which can be quicker and more practical than typing your query. These include Google Search and Bing of course, but also every smart speaker and personal assistant you’ve heard of recently: Siri, Cortana, Google Home, Amazon Echo and the like.

Impressive Stats

Below you’ll discover an infographic presenting 106 facts about voice search and here are the highlights:

  • 50% of all searches will be voice searches by 2020
  • 45% of smart speaker owners now plan to buy another
  • 46% of smart speaker owners use voice search to find local businesses
  • 94% of the smart speaker market is dominated by Google Home and Amazon Echo

One year ago, in January 2018, there were 1 billion voice searches already. Imagine today!

72% of people who’ve tried voice search, have now included it in their daily routine as it saves them time.

Searching vocally is a younger habit. 36% of millennials use it monthly, while only 10% of baby boomers do so. However, Gen Xers are the heaviest users.

Smart Speakers

Smart speakers are predominantly (52%) located in the living room, accessible to everyone in the house. 25% have one in their bedroom and 22% keep it in the kitchen.

65% of smart speaker owners prefer searching by voice than using a keyboard to do so.

42% of smart speaker owners say they’d have a hard time giving it up as it’s become part of their daily routine.


Now, have a look at the infographic for a ton more stats below. You can also check out this article from SEO Tribunal which details the stats further.

Voice Search Infographic

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