To all participants of the DAAC’s AdChoices program: If your organization is using generic iconography to communicate important messages about IBA, such as a standard round “i”, please swap it out with the AdChoices icon instead.
As a DAAC participant, you have a license to use the icon. Change its color to your liking and use it as much as possible.
The blue version is meant for in-ad use, in order to standardize the many icons potentially layered atop each other from the industry’s ad stacks. But, when used on a website, it can be any color you like! White, black, grey… change it up and use it as much as you can. It is the seal that unites us as a self-regulatory program.
“Use the Icon” was originally published on AdChoices.ca